I first want to give a huge thank you to Ryan Thompson (Instagram) for joining us on Waypoint Real Talk. His talk on social media tips for real estate agents has definitely reformed the way I look into social media for Waypoint. With that being said, let’s get on with the blog and video!
Social Media Tips For Real Estate Agents
The following blog was co-written with Ryan Thompson, Realtor.
The approach I’ve always taken to social media is that I just want to use it as a diary or journal that documents what real estate is like for me and my business.
I don’t use it to “generate leads” or make more sales. In my opinion, that is going about it the wrong way.
People can tell when you are only asking for business and nothing else, and it usually doesn’t come across very well. People don’t want to be “sold” or pressured into buying something, or feel like all you want is their business and if they can’t offer you that then they aren’t important. But, people do like shopping with friends, right?
So, what I try to do is make sure my friends know what I do, how I do it, and that I am here for them when they need me to be. Therefore, I use my social media to educate as much as possible, use it to document real estate, and people are generally pretty interested in most things real estate. So I post/share the things that I find interesting to the greatest number of people.
Social Media “Dos”
- Stay Genuine & Be Yourself.
- Be The (Real Estate) Resource. Share things that add value to your audience/friends. Education, important info/resources, open houses, listings (that are relevant to them)
- Be Present. Converse, comment, like. Show your friends/audience you are just as interested in their lives as they are yours. But only be genuine about it.
- Use it to Brand Yourself. Share content that you want people to associate your brand and business with. Share your passion, or what about real estate you are passionate about. The kind of houses/architecture/style you sell most, the areas you specialize in, education about necessary things, etc. Think about what you want your business to be known for or associated with, and gear your content towards accomplishing that.
- Be Consistent. With your brand, messaging, content, frequency.
Social Media “Don’ts”
- Don’t do it for “leads” or “business”.
- Don’t make people feel like you are always asking for business.
- Don’t be negative or talk poorly about customers, even if you are not friends with them on social media.
- Limit how much you post or share polarizing content (ie religion, politics, etc).
- Don’t try to be someone or something that you’re not.
Concluding Thoughts On Social Media Tips For Real Estate Agents
Ryan Thompson was a great guest to have on Waypoint Real Talk. If you have not already, watch the video above to listen to a more in depth talk about how to use social media to grow your business.
Also, if you are interested in more content on how to grow your business, check out our other Waypoint Real Talk videos!
Have a question? Comment below!